Most investors track a growing portfolio across a patchwork of spreadsheets, lender letters and memory. Primehold brings it into one place: every property, its valuation history, its rental income and its mortgage — tracked over time, not scattered across files.
It is a separate software product, built by the same team behind Propertyze. Propertyze arranges the finance; Primehold helps you stay on top of the portfolio once it is in place.
What it does
- Portfolio dashboard — every property in a single view, with equity, loan-to-value and yield calculated for you.
- Valuation history — track how each property's value moves over time, rather than guessing from the last remortgage.
- Rental income — record and monitor income across the whole portfolio in one ledger.
- Mortgage tracking — lender, rate, term and expiry on every loan, so a refinance date never creeps up on you.
Who it is for
Primehold is built for two people at once. For the property investor or landlord, it is a single source of truth for a portfolio that has outgrown a spreadsheet. For the mortgage broker, it is a shared view of a client's holdings — so when a rate expires or a deal needs structuring, the numbers are already there. It is not a broker CRM; it is a portfolio-and-mortgage view that nothing else on the market quite offers.
How it relates to Propertyze
Primehold and Propertyze are run by the same people but are distinct businesses. Propertyze is a specialist property finance brokerage; Primehold is a software tool. Using Primehold is not mortgage advice and Primehold is not a regulated financial service — it is a way to keep your portfolio organised. When a financing need surfaces, that is where Propertyze comes in.
Take a look
The platform is live now. You can explore the product, see pricing and create an account at primehold.co.uk.