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What Does A Commercial Broker Do?

What a commercial finance broker does, the lenders they reach, and when one earns their fee.

A commercial broker structures finance where the income, the credit profile or the property itself sits outside retail criteria. This is what that means in practice — and how Propertyze applies it to building and managing a property portfolio.

Retail brokers and commercial brokers

"Commercial broker" is a fairly generic term, so it helps to break the market into two areas. Retail brokers connect you with the finance brands you will have heard of — Santander, Halifax, The Mortgage Works. If you have standard income, a standard property and a standard credit report, you will probably fit that retail category, and a retail broker will serve you well.

If any one of those three things — your credit circumstances, your income or your property — is not standard, that is where a commercial broker earns their place. Which of the three is the sticking point determines the route. A unique property points to certain lenders; complex income or a credit blemish points to others, who will either price it better or take a sensible view on what does and does not constitute poor credit.

Essentially, we take a commercial view of the deal. You may well be a strong borrower with the right income and the right property who happens to have missed a payment on a phone bill two months ago. Our job is to take that commercial view and present you to a lender as the profitable, valuable client you are.

What a commercial broker does for a portfolio investor

It depends on your circumstances and what you want to achieve. If you intend to make a career of property and draw a full-time income from it, a commercial broker provides the advice, structure and contacts to get there: sourcing properties through our network, introductions to solicitors, valuers for private appraisals, and putting your business plan in front of lenders directly.

Some clients want five or six properties to replace an income. Others are building a substantial portfolio generating significant income — enough to fund retirement, create wealth for their children and support intergenerational income planning. Where you sit on that scale drives what we do for you.

The first step is always a conversation about objectives, because the biggest hurdle in this market is that people do not know what they do not know. A client may arrive wanting a buy-to-let in their own name at 50% loan-to-value. That can be arranged. But there is often a different structure that works the same money harder — a better yield, a better return on the capital deployed. Our role is to lay out the options so the decision is an informed one.

The service, from transactional to fully managed

The service is tailored to the client. If you hold one or two properties, we will arrange the purchase or refinance and then touch base every six months with a view on the market — there if you need us, otherwise out of your way.

Clients with large portfolios need support weekly, sometimes daily, because there are so many moving parts: refinancing some assets, acquiring others, refurbishing the rest. Those relationships are hands-on, with several clients speaking to us three or four times a week.

An ongoing relationship starts with a review of what you currently hold. Can it be cheaper? Can it be structured better? Are you with a lender that was competitive at the outset but has since fallen behind? From there we manage the legal side, the valuer and the lender — and, where needed, the client too, keeping every party moving so the transaction performs. On paper the broker sits in the middle; in practice we manage the whole process.

Clients across the UK and overseas

The firm is based at Tower 42 in the City of London, but our clients are anywhere — across the UK, expats holding UK property from abroad, and foreign nationals investing into the UK. The properties can be anywhere too; we cover it all.

Email and WhatsApp have changed how that works in practice. Across time zones a scheduled call is often impractical, so matters move fluidly — a message lands, the client responds when it suits them, and a deal progresses between meetings rather than waiting for them.

About Propertyze

Propertyze was founded in the summer of 2020, when Scott West moved to self-employment after working for one of the country's larger buy-to-let brokerages in Surrey. The brokerage was a strong grounding, but the set environment limited how wide a service one adviser could provide — Propertyze was built to remove that limit. Almost six years on, the firm advises investors, developers and high-net-worth borrowers across the UK and overseas.

The background behind it spans the leasing side of a major bank and a move into financial advice — pensions, investments, protection, wealth management and tax planning for families who needed every allowance working. That work demanded creative, commercially minded problem-solving on each client's circumstances, and it is the same discipline applied to property finance today.

Fees and the initial consultation

The initial consultation is free. It is a frank 15–20 minute conversation about your circumstances and goals, at the end of which it is usually clear whether a deeper piece of work is worthwhile now, or whether the better course is to agree next steps and pick the conversation up in six months when you are ready. If we do proceed, how the engagement works — and the fee — is discussed and agreed before any work begins.

Note, too, that a commercial broker is not limited to property. We arrange finance against art, watches, boats, cars and holiday homes; funding for business acquisitions; capital raised within a company for cash flow; and ground-up development funding. If it can be financed, we can probably help with it.

Frequently asked questions

What is the difference between a retail and a commercial broker?

A retail broker places standard cases with mainstream lenders. A commercial broker structures cases where the income, credit profile or property falls outside standard criteria, and presents the deal to lenders on its commercial merits.

Do I need a commercial broker if my circumstances are straightforward?

Possibly not — a standard income, property and credit report will usually fit the retail market. The value of a commercial broker shows when any one of those three is non-standard, or when you want a portfolio strategy rather than a single transaction.

Can you act for expats and foreign nationals?

Yes. We work with UK-based clients, expats holding UK property from overseas, and foreign nationals investing into the UK. Client and property can each be in different countries.

Does an initial consultation cost anything?

No. The first conversation is free, and any fee for further work is discussed and agreed before that work starts.

Do you only arrange property finance?

No. As a commercial broker we also arrange finance for business acquisitions, company cash flow, development projects and high-value assets such as art, watches and boats.

Listen to the episode

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What does a mortgage broker do? · What a mortgage calculator doesn’t tell you · Special asset finance

Full transcript — “What Does A Commercial Broker Do?”

Recorded February 2023. A conversation with Scott West of Propertyze, transcribed in full. 13 minutes · approximately 2,521 words.

Read the transcript

Hello and welcome back to the Bridging Finance podcast and we have Scott West from Propertyze here to introduce the company and talk us through the role of a commercial broker. Great to chat with you Scott, how are you? Yeah, I'm very well, thank you. Thank you for having me on. Oh, I'm very glad to hear that. So we've got a list of frequently googled questions here that people are asking. So let's start with this one. For those that aren't really aware then, what does a commercial finance broker do? It's a bit of a generic term. It sounds a bit fancier than it probably is a lot of the time. I tend to break it down as you've got two kind of camps of mortgage broke in. A retail broker, those people take you to the brands you would have heard of. They'll take you

to NatWear, Santander, Halifax, The Mortgage Works. They'll take you to those sort of lenders. As a client, you would probably fit a very basic set of criteria. You've got standard income, a standard property or a standard credit report. If that's the case, you probably fit the retail category, will find a normal broker and they will put you with a retail lender. If any one of those three things, your credit, the circumstances, whether it's on your income or your property are not standard, that's where a commercial broker becomes a bit more valuable. And really it does depend on which one of those three things is the difficult sticking point. If it's a unique property, the certain lenders will go to. If it's the credit or your income, there are lenders that give you either better

lending or they will take a view on what is or isn't poor credit. So the commercial aspect is really taking, as I've described it, a commercial view of the deal because the deal is probably still a very good deal. You've probably got great income and property is fantastic, but you missed your phone bill two months ago. So the deal is a very good deal. So it's taking that commercial view and presenting it to a lender as being profitable or being valuable to a lender. That's what a commercial broker tends to do. Okay, which all makes sense there, a really detailed answer. And yes, so in a way, I suppose you offer a tailor made service to the individual as well in their circumstances. So let's answer this question then. And I suppose this is just following on from what

you were saying there. Why would I need to speak to a commercial broker like properties? Yeah, it follows on really from the introduction. It depends on what your circumstances are and what you're looking to achieve because you may well have standard income, standard property, or standard credit, but you're looking to make a career or a full-time income out of property, in which case a retail broker won't be able to give you the kind of the device or the guidance or contacts that you might need to do that. So for example, we can either help you source properties through our various contacts, give you contact with solicitors, valuers if you want to get appraisers done privately, discuss with lenders or business plans. There are extremes. Some people

just want five, six properties to replace their income. Other people want to build an empire almost. They want to build very, very large portfolio of properties that generates significant income that retires them, their spouse creates well for the kids. And long term, bloodline income planning, the next three, four generations come before. So depending where you sit on that scale depends on what we can do for you. But the first thing we really do is we sit down and we have a chat with you about what issue you want to achieve, because the biggest hurdle we have is that people don't know what they don't know, which is a bit of a corny saying, but I use it very strictly because it really applies to what I do. If I sit down with somebody

for the first meeting and they say, I want to buy a Bikes letter, I want just the one, I want it in my own name, and I want 50% loan to value, because I've got this much money, I inherited the money, wherever it came from savings. When you explain to people that that's a very good idea, I can give you an option or a solution to that, here it is on paper. But here's another solution where you make that money look better for you, you get a better yield, a better return on your investment. And people haven't even thought about it. And when you explain that, people go, oh right, so what else can I do? And you show them maybe the next step or the next step. And some people say, naturally, I'm very, very comfortable being on the low end of that scale, I just want a little bit

of subsidised income. Other people go, wow, I didn't realise that was an option for me. I thought it was unattainable, I thought it was unachievable, too expensive, I thought I wouldn't make my yield back, my returns. When you demonstrate those to people, they can then make an informed decision about what they actually want to achieve versus what their mate told them or what their parents did. So really, the service we offer is fully holistic for everybody on that scale, from one buy to let, investment, property, commercial, wherever it might be, to people who have hundreds, and we do have clients with hundreds of properties. Wow, okay, that's a lot to juggle. So I suppose you've kind of answered the question,

what kind of service can I expect? I don't know whether you've got anything to add to that, but I suppose why do your clients keep coming back to you at Propertyze? So those two things are actually linked. The service we kind of provide is, again, tailored to the individual's wants and needs. If we do just help you purchase or refinance one or two properties, and we put them on a fixed-time contract, and you're not willing to expand, we'll touch basically every six months, give you an update on the market, let you know how things are going, see if we can help you at all, but otherwise, kind of leave you largely to it, and we'll be here if you need us. If you've got large portfolios like some of my clients, they need managing on

a weekly basis, sometimes even daily basis, because their portfolios are very large, there's lots of moving parts, we're refinancing some, we're buying new ones, we're refurbishing another batch, there's lots of things going on, they're trying to do developments. So those clients have a very hands-on relationship with us. I've got several clients that I will speak to probably three or four times a week, almost daily, two of them. Throughout the year, those clients are almost daily. So it really depends on the level of business we're doing and the level of complexity involved, but the service can really range as well from transactional, which is not my preferred method, but whether someone does come and say, I just want to mortgage this property,

or I just want to raise capital for that, can do that for me, and I'll speak to you when it's due its term. The preferred level we have is that ongoing relationship building, where we take you from business plan, we review what you currently got, can we make it cheaper, can we make it better. Are you with a lender that was maybe very competitive originally, but they're quite old, they're quite archaic, their terms aren't great, we're coming to the end of your formal term, can we switch you to a better product, get you more money, or can we make it cheaper. So those are the first things we really look at for someone's portfolio, and then we run an ongoing kind of service with that. So with the legals, we'll manage the legal side of things,

we'll manage the valuer, we'll manage the lender, and in some cases we'll manage the client, chase them up, ensure they're completely reformed they need, return them swiftly, speaking to the right individuals, are they speaking to the solicitor, are they speaking to the valuer, are they instructing them. So we manage effectively the entire process, even though we are on paper, just the broker that sits in the middle, we've managed everything to the from the left to the right side of that whole process. Yeah, so there's a lot involved, lots of factors, and again I suppose like we said earlier, it's sort of like a tailor-made service isn't it? So let's move on then, now you're based in Hampshire,

but can you help someone if they're based elsewhere in the country? In fact, I don't think I have any clients in Hampshire. Right, okay. Yeah, I tend to work with anybody, well, we work with anybody in the country, in the UK, we have clients outside the UK as well, so whether they're expats, expirate citizens, we live now abroad with the UK properties, we help them with their financing, and we have foreign nationals who still reside in their other countries that want to invest in the UK, or invest through the rest of the world. So our clients can be anywhere, from anywhere, with properties virtually anywhere, and we'll cover it all. Wow, okay, so widespread, and I suppose with technology these days it really helps, doesn't it?

Being able to email and WhatsApp people has really changed the way that we do work, because if there's different time zones, it's impractical to schedule a call sometimes, no idea what time it is to buy, but I've got a client who's going to buy currently, but no idea. But if I drop on WhatsApp, they'll respond when it's appropriate, and same with email. So it's quite a fluid way of working, and it can be very instantaneous, can be out and about on a meeting, on the train, and still work with clients who work all over the world. Yeah, it's really useful, definitely useful. Okay, so let's talk about properties then. So when was this founded, and how long have you sort of been in the industry? So properties came into being summer 2020, so I think I've formally formulated the company

in September 2020, but that's when I officially kind of moved to self-employed and started doing this for myself. And I came to the back of being employed, I was working for a very large by brokerage in Surrey, and while it gave me a fantastic leg up, I realized there was aspects that I could be doing better, and I could be doing a much wider service for my clients that I was able to do in that kind of set environment. So yeah, we've been going now for just over two months, two and a half years nearly, and it's going from strength to strength. But myself, I started with finance in 2014, the first job working for a very large bank, but in their leasing side. And then I moved into financial advice shortly after that, so I cut my teeth really in

the financial advice world, which covered pension investments, protection, wealth management, and the kind of tax relief side of things, while I was scheduling certain products to help clients maximize their incomes. We particularly kind of aimed our services to those, what we termed middle wealth families, families that had what would all considered to be good income, 100 grand, 150 grand household incomes, but they weren't quite enough to service the lifestyles they needed for school fees, for example, which is what we actually specialize in. So it was quite a unique way, we had to work really cleverly to work the client's incomes and their investment allowances to maximize how they could put their kids through, most officially put their kids through

program school, which meant creative thinking, it meant problem solving, it meant really just reviewing very commercially the client's circumstances, which is where my love for problem solving stuff and finance came from. Wow, yeah, so you've seen kind of different sides to things as well to the industry. And yes, so sort of like a new exciting venture for you. I mean, we're recording this in February 2023. So I suppose it's like a watch this space, from here on in. Thank you for that, Scott. And I think we must add as well for those that aren't again aware, does it cost for an initial consultation with you? Because I think if it's the first time that you're sort of doing this, it can be quite daunting, can't it?

It can be, I think a lot of people are put off by the idea of paying fees. And there's not to be said for paying a fee to individuals, because I think too many people expect things to be delivered for free, they expect immediate kind of gratification for an acquiring or responses. But that said, our initial consultation is free. So what I've very frank chat to you about your circumstantial goals, what it is you have or haven't got financially. And within the kind of 15-20 minute call, will it be able to kind of establish whether there's, it's worthwhile as having a further and more in-depth chat, or whether it's worth us kind of giving you some really, some really big kind of steps to take, big pointers. And then saying let's catch up in

six months time when those things are correctable, when you've got that and a bit more, we'll have a better chat then. So initial consultation is completely free. If we do then proceed on to further work, we'll discuss that with you at the time and kind of schedule for your groups. Okay, brilliant. And is there anything else you'd like to add, Scott? I mean, we've covered quite a lot there, haven't we? But anything, any final thoughts? Yeah, I suppose it doesn't mean it's commercial broker doesn't mean limiting to just property either. Pretty much we can finance it regardless. Art, watches, boats, helicopters, houses, fancy cars, holiday homes, businesses, for business acquisitions, for raising money in your company

for cash flow purposes, developments for ground up, for refurbished properties. If it can be financed, we can probably help you with it. There we go. So a broad range there, broad spectrum. Thank you for that, Scott. That's been brilliant. Thank you for your time. And I'm sure we'll catch you on another episode soon. Fantastic. Thank you very much. Please note, commercial mortgages are not regulated by the Financial Conduct Authority.

This is a transcript of a spoken conversation recorded in February 2023, published as recorded and lightly corrected for names and technical terms only. It is general information about how this type of lending works, not advice on your circumstances. This recording is more than eighteen months old. Any rates, fees, loan-to-values or criteria mentioned reflect the market as it stood when this was recorded and are not current pricing and not an offer of finance — for today’s figures, speak to an adviser.

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